Vidyard: A Video Marketing Startup Proves That Analytics Matter

Featured in a video series known as The Verge, Vidyard is a software startup that focuses on video marketing strategy. Michael Litt, co-founder of Vidyard, talks about the importance of analytics when using marketing material.

Videos are a great promotion strategy, but how do they impact viewers? Using analytics, Vidyard allows businesses to discover who is watching their videos and for how long. 

“If companies are spending $10,000 or $20,000 on these videos, how do we know that these videos did anything to improve the performance of their web destination?” asks Litt.   

This is where Vidyard shines. Along with hosting video content, the company provides detailed viewer analytics and engagement data that can be pushed directly into a business’ MAP and CRM. 

Watch the video here.