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OpenText (NASDAQ: OTEX, TSX: OTC), a leading provider of Enterprise Information Management (EIM) software, today announced that industry veteran Kevin Cochrane has joined the company as Chief Marketing Officer. In this role, Cochrane will be responsible for strategic planning and implementation of OpenText’s global marketing efforts in the Enterprise Information Management (EIM) market, which is projected to reach $19 billion in the next four years. As a member of OpenText’s Executive Leadership Team, Cochrane will report directly to OpenText President and CEO, Mark J. Barrenechea.